Floor Stickers: Wayfinding to Event

We used floor stickers that were cut out of yellow floor tape (because vinyl leaves a mark on some surfaces) to lead people to the marketplace. This was in the form of arrows and little aeroplanes. They were spread out, with 3 main routes: Firstly, one from the museum building and the industrial block, secondly from tussock through Block 12, and lastly from the doors of Block 12 all the way to the very front door of the marketplace. The other two routes eventually connect up to this last main route.

As a way of generating interest in the event, the floor stickers worked well both on the day and the day before when we were setting up. We got tonnes of feedback from people that they loved the planes and had followed them there. One of our team members left during the market and saw a big line of other Massey students following the planes from Block 12 to the marketplace which was awesome. The other way this generated interest was in the setting up of the planes: Lots of people stopped and asked what we were doing and what it was for as well as many people stopping to have a look.

Here is a video that details these three routes/documents the journey to the marketplace:

Tuesday: Setting up

Entrance Runway turned out to be a 4 person job

Creative lighting when the power didn't come back on

Improvising with a sari 

Testing out the screens & light/power check

The ladder briefing

After 7 hours of setting up 

Stealing Faye's resources to transfer boxes

After Faye told us they can fit in the lift

Oops.. Testing the screens

Success!

Trello: Team setting up

90 Second Pitch

We took a multi-medium approach to our role as Wayfinding in the Market Palace, working with print, digital, 3D object and interactive in the overall space.

We have contributed to the overall experience by developing an effective navigation system within the marketplace that is cohesive with the market vision. We have used typical airport aesthetics such as iconography and banner signs along with grounding our navigation within the airport context by incorporating runway lines and airplane stickers. User navigation has also been greatly considered, with our iconography being explained with a key/legend, giving out map brochures to people for them to have a quick guideline as to where things are and putting out floor stickers that span out from the COCA block in order to direct people towards the market.

Our external systems such as the floor stickers, hype installations and motion graphics on screens, were strategically placed around campus to persuade our target audience, which are mainly design students, towards the marketplace. Having signage that leaves room for curiosity appeals to the art and design students who are always interested in what each other are up to.

Our map brochure that will be given out to people arriving at the market contains not only the map to use as a navigation tool around the market, but also outlines other key details such as emergency information. Using a variety of touch points inside and outside the market we have created a cohesive wayfinding system to engage visitors. We have even thought outside the box when adapting our initial ideas around signage to tv screens to have our project fit the material resource team's need for an eco-conscious market.

Throughout the process of designing for the market, we collaborated closely alongside Layout, Creative Co-Direction and Branding and Marketing. Some of our wayfinding tools, such as the light box, were used by Branding and Marketing for promotion for the event and we worked closely with Creative Co-Direction to establish a fluid overall experience.