90 Second Pitch

We took a multi-medium approach to our role as Wayfinding in the Market Palace, working with print, digital, 3D object and interactive in the overall space.

We have contributed to the overall experience by developing an effective navigation system within the marketplace that is cohesive with the market vision. We have used typical airport aesthetics such as iconography and banner signs along with grounding our navigation within the airport context by incorporating runway lines and airplane stickers. User navigation has also been greatly considered, with our iconography being explained with a key/legend, giving out map brochures to people for them to have a quick guideline as to where things are and putting out floor stickers that span out from the COCA block in order to direct people towards the market.

Our external systems such as the floor stickers, hype installations and motion graphics on screens, were strategically placed around campus to persuade our target audience, which are mainly design students, towards the marketplace. Having signage that leaves room for curiosity appeals to the art and design students who are always interested in what each other are up to.

Our map brochure that will be given out to people arriving at the market contains not only the map to use as a navigation tool around the market, but also outlines other key details such as emergency information. Using a variety of touch points inside and outside the market we have created a cohesive wayfinding system to engage visitors. We have even thought outside the box when adapting our initial ideas around signage to tv screens to have our project fit the material resource team's need for an eco-conscious market.

Throughout the process of designing for the market, we collaborated closely alongside Layout, Creative Co-Direction and Branding and Marketing. Some of our wayfinding tools, such as the light box, were used by Branding and Marketing for promotion for the event and we worked closely with Creative Co-Direction to establish a fluid overall experience.