Floor Stickers: Wayfinding to Event

We used floor stickers that were cut out of yellow floor tape (because vinyl leaves a mark on some surfaces) to lead people to the marketplace. This was in the form of arrows and little aeroplanes. They were spread out, with 3 main routes: Firstly, one from the museum building and the industrial block, secondly from tussock through Block 12, and lastly from the doors of Block 12 all the way to the very front door of the marketplace. The other two routes eventually connect up to this last main route.

As a way of generating interest in the event, the floor stickers worked well both on the day and the day before when we were setting up. We got tonnes of feedback from people that they loved the planes and had followed them there. One of our team members left during the market and saw a big line of other Massey students following the planes from Block 12 to the marketplace which was awesome. The other way this generated interest was in the setting up of the planes: Lots of people stopped and asked what we were doing and what it was for as well as many people stopping to have a look.

Here is a video that details these three routes/documents the journey to the marketplace: